Whips, Chains and A really good time?

This is the much touted, "controversial" video from Rihanna from her album "Loud." The controversial, "S&M."

Reporters from NME, to the Huffington Post have been criticing Rihanna for releasing a video too hyped up on sexuality and trying to be "Gaga-esque."

"Just because something is weird doesn't mean it's gaga." - Poutz

I'm really tired of this, people, Lady Gaga is not the first and will not be the last of musicians to indulge in subcultures. It's pop music. The main point is to make things acessible to a mainstream audience. No duh.

That being said, this video for all it's constant refrences to kinky practices, is not sexy and is not dark and creepy (see: 30 Seconds to Mars Review). In fact the video is cute. Yes, cute. With all its colorful latex outfits, famed celeb blogged Perez Hilton on a leash, the message Rihanna is sending is not that she wants to engage in such acts but rather the video is a shot out to the media speculating that she does engage in those acts. That's what pop stars do, they flirt with their controversy (see: Britney Spears "Piece of Me" video). I thought the video was well done and am surprised that its being banned from countries as well as MTV. In fact, the 30 seconds to mars video could be seen as offensive with its shot of the Veterans Coffin. But, people will complain. RiRi, well done.